A hamburger, fries, soft drink, and a chibi Sonic toy...what could make a better lunch? Burger King hopes you think nothing will, as the blue speed demon makes his return to the fast food scene. Buy a Kid's Club Meal at a UK Burger King in November, and you'll be treated to a cheap plastic Sonic toy...them's my kinda prizes! (Just watch out for that British beef, neh?) The collection includes five toys...presumably they are: Sonic, Tails, Knuckles, Amy, and Robotnik.

The toys are part of a £750,000 marketing campaign to promote the release of Sonic R on PC. The campaign also includes TV ads and a contest to win trips to Sega Worlds all over the planet.

Previously, Sonic has appeared in US McDonald's Happy Meals to promote the release of Sonic the Hedgehog 3, and later in a mini "train" collection of popular characters. Really, what better mascot to promote fast food?